So, you’re curious to know a bit more about the lead creative adventurer? As with all of the creative on our site, he’d much rather give you the ins and outs over a hot brew. Plus it gives us a chance to hear from you and swap stories – it’s not just a one way street right? But if you can’t wait to scratch that itch, then here’s a potted history…
With 20+ years in the industry, Kelly still maintains his passion for creating spine tingling work, and it is this passion that has spawned his creation of Man v Beast.
The early years : spanky design and big ideas were core to whatever he created, leading him to work for key London integrated agencies such as ZGC, Inferno, Bates141, Momentum and The Marketing Store (TMSW) and getting to grips with big bands such as Blackthorn Cider, Sprite, McDonalds, Lucazade and Ribena.
The iris way : in 2003 Kelly joined iris and found his home. It was brave, irreverent and the (then) underdog. It also had an amazing culture fuelled by amazing people. Running the largest team in a rapidly expanding creative department, within the UK’s fastest growing agency, his team created integrated campaigns for clients such as adidas, Powerade, Disney, Dept of Health, Ministry of Sound, Coca-Cola,T-Mobile and Sony Ericsson.
An APAC adventure : in 2006 Kelly accepted the role of Partner and Creative Director and set off with the MD to Singapore, where they built an agency from scratch to a headcount of 50 in just four years and continued to spread the iris love opening offices in Sydney and Delhi. Award winning regional and global campaigns followed for brands such as Tiger beer, Heineken, Red Bull, adidas, Diageo (Guinness, Smirnoff, Johnnie Walker Black & Red label), Unilever (Axe, Rexona, Lux), Yahoo, CNN, until in 2010 he returned to the UK with his wife and made a home in the South West of England.
Since then he has consulted for some of the regions leading agencies, working on brands such as Nestle, Revlon, Coca-Cola, Dove, Danone, to name a few, until in December 2014 Man v Beast was born out of his desire to create great work, that is brave, effective and enjoyable.
But enough of the retrospective. What’s important here is less about where we’ve been and more about where we could all be going together…