We’re not going to fly off-piste and into the abyss just because we’re brave. That would be plain stupid. Instead, we consider the options, then we create a strategic and robust plan. A road map. It’s not about being brave just for the sake of being brave, it’s about understanding that there is a need to do things differently, a need to be better in order to get noticed. We’re up for taking calculated risks, but we’re never reckless with your product, your brand, or whatever it is you’ve brought to our table.